MIPIM Explores the Future of Real Estate in the South of France

Margie Agin Articles

It is that time of year again. The sunbathers on the white sand beaches at Cannes, France are temporarily replaced with an army of formally dressed property professionals from around the world. Reed MIDEM’s MIPIM in Cannes is the largest property event in the world. It draws over 24,000 participants from 100 countries and has around 215,000 square feet of exhibition space.

While this event has primarily been about property markets it is starting to convert more and more space and seminar time to PropTech. After all, many of the changes happening in cities around the world has to do with the rapid adoption of new technologies that have allowed for paradigm shifts like shared ownership, connected citizens and the internet of everything.

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